• World’s 1st All-in-one

  • Connected Product Platform

  • Is Taglet right for your brand?

  • Book a Demo

  • Connecting

  • People & Products

  • Taglet is an actionable hybrid touchpoint that empowers retailers and brands to implement innovative business strategies that are impossible otherwise.

  • Storytelling

  • Create an emotional connection with shoppers to make your products more relatable and memorable. Communicate your values to create trust for new buyers and enforce your brand position for repeat customers.

  • Recipes

  • Increase sales by creating a sense of versatility and value for the product. Generate word of mouth by providing inspiration and ideas for how to use your products in a meal or snack.

  • Nutritional Info

  • Elaborate on the source and quality of the ingredients in your product and make it simple for customers to find nutrition facts, allergy and dietary info with a quick scan.

  • Sustainability

  • Position your brand as socially-responsible and ethically-conscious by emphasizing sustainability practices such as using locally sourced ingredients, reducing waste, and using environmentally friendly packaging.

  • Promotions

  • Improve conversion rate by offering dynamic promotions where and when sales are slow. Offer free trials on Subscription & Save plans to generate repeat sales and increase your marketing ROI.

  • Where to Buy

  • Guide your customers to online and offline stores that carry your products to boost repeat sales across different channels and locations.

  • Ingredients

  • Allow consumers to make informed decisions about your product and its suitability for their needs and preferences, such as whether it is cruelty-free, vegan or organic. Transparency about ingredients can also help to build trust and confidence in the product and the brand, leading to repeat customers and positive word-of-mouth recommendations.

  • Sustainability

  • Be appealing to the consumers who are conscious about the environmental and ethical impact of their purchases, differentiate your brand and product from competitors, and build trust and loyalty among consumers who value sustainability.

  • Reviews

  • Generate trust by letting your in-store customers read unbiased reviews from the actual users of your products.

  • Dynamic Promotions

  • Helps sales where and when it drops by offering dynamic promotions that can be used in-store or online.

  • Storytelling

  • Creating a narrative and emotional connection with customers, which can differentiate your brand from competitors and make it more appealing the prospects and customers. Additionally, storytelling can be used to convey your brand's values, mission, and aesthetic, which can help to build trust and loyalty with customers and inspire them to make a repeat purchase.

  • Reorder

  • Make it easy for your customer to reorder their favorite products and remind them ahead of the time so they never run out.

  • Storytelling

  • Inspire shoppers by showcasing your item being worn in different occasions and settings.

  • Sustainability

  • Position your brand as socially-responsible and ethically-conscious by emphasizing sustainability practices such as using sustainable material, ethical production, and carbon footprint reduction.

  • Reviews

  • Create trust and increase conversion by making reviews easily available to in-store buyers.

  • Matching Items

  • Increase your AOV by helping shoppers find matching items

  • Care Instructions

  • Help customers properly care for and maintain their product which can increase its lifespan and satisfaction with the product.

  • Where to Buy

  • Help your customer find the online or offline store that has their size and color in stock.

  • INGREDIENTS

  • Allow pet owners to make informed decisions about your product and its health benefits for their pet. Transparency about ingredients can also help to build trust and confidence in the product and the brand, leading to repeat customers and positive word-of-mouth recommendations.

  • GUARANTEED ANALYSIS

  • Ensure pet owners that their pets are getting the proper nutrition they need to thrive by highlighting information about the minimum and maximum percentages of protein, fat, fiber, moisture and add additional nutritional elements in the food.

  • DYNAMIC PROMOTIONS

  • Help sales where and when it drops by offering dynamic promotions that can be used in-store or online. Use coupons to encourage repeat purchase through sales channels that generate the highest margin.

  • REWARDS

  • Generate brand loyalty and increase repeat sales by offering a loyalty program that works for both in-store and online purchases and is easy to use for your customers.

  • FEEDBACK

  • Receive first-hand feedback from your customers to improve your product and offerings.

  • WHERE TO BUY

  • Help customer find your products in-store or online with a simple tap. Reduce your sales and marketing costs by promoting the sales channels with the highest ROI.

    • taglet product

  • Connect with shoppers right in the store and create trust, excitement, and desire to purchase. Stay in touch post-purchase and generate repeat sales and loyalty that otherwise may never come.

  • Elaborate on the quality of your ingredients and your sustainability initiatives to create trust and position your brand above your competitors. Throw in a promotion at the point of purchase to increase your in-store conversion.

  • Inspire shoppers by showcasing your item being worn on different occasions and settings. Showcase additional colors and sizes and guide customer to different buying channels.

  • Explain the health benefits of your product and elaborate on your sourcing and production practices. Include coupons and promotions to increase repeat purchase and create loyalty.

    • taglet product

  • Storytelling

  • Create an emotional connection with shoppers to make your products more relatable and memorable. Communicate your values to create trust for new buyers and enforce your brand position for repeat customers.

  • Recipes

  • Increase sales by creating a sense of versatility and value for the product. Generate word of mouth by providing inspiration and ideas for how to use your products in a meal or snack.

  • Nutritional Info

  • Elaborate on the source and quality of the ingredients in your product and make it simple for customers to find nutrition facts, allergy and dietary info with a quick scan.

  • Sustainability

  • Position your brand as socially-responsible and ethically-conscious by emphasizing sustainability practices such as using locally sourced ingredients, reducing waste, and using environmentally friendly packaging.

  • Promotions

  • Improve conversion rate by offering dynamic promotions where and when sales are slow. Offer free trials on Subscription & Save plans to generate repeat sales and increase your marketing ROI.

  • Where to Buy

  • Guide your customers to online and offline stores that carry your products to boost repeat sales across different channels and locations.

  • Ingredients

  • Allow consumers to make informed decisions about your product and its suitability for their needs and preferences, such as whether it is cruelty-free, vegan or organic. Transparency about ingredients can also help to build trust and confidence in the product and the brand, leading to repeat customers and positive word-of-mouth recommendations.

  • Sustainability

  • Be appealing to the consumers who are conscious about the environmental and ethical impact of their purchases, differentiate your brand and product from competitors, and build trust and loyalty among consumers who value sustainability.

  • Reviews

  • Generate trust by letting your in-store customers read unbiased reviews from the actual users of your products.

  • Dynamic Promotions

  • Helps sales where and when it drops by offering dynamic promotions that can be used in-store or online.

  • Storytelling

  • Creating a narrative and emotional connection with customers, which can differentiate your brand from competitors and make it more appealing the prospects and customers. Additionally, storytelling can be used to convey your brand's values, mission, and aesthetic, which can help to build trust and loyalty with customers and inspire them to make a repeat purchase.

  • Reorder

  • Make it easy for your customer to reorder their favorite products and remind them ahead of the time so they never run out.

  • Storytelling

  • Inspire shoppers by showcasing your item being worn in different occasions and settings.

  • Sustainability

  • Position your brand as socially-responsible and ethically-conscious by emphasizing sustainability practices such as using sustainable material, ethical production, and carbon footprint reduction.

  • Reviews

  • Create trust and increase conversion by making reviews easily available to in-store buyers.

  • Matching Items

  • Increase your AOV by helping shoppers find matching items

  • Care Instructions

  • Help customers properly care for and maintain their product which can increase its lifespan and satisfaction with the product.

  • Where to Buy

  • Help your customer find the online or offline store that has their size and color in stock.

  • INGREDIENTS

  • Allow pet owners to make informed decisions about your product and its health benefits for their pet. Transparency about ingredients can also help to build trust and confidence in the product and the brand, leading to repeat customers and positive word-of-mouth recommendations.

  • GUARANTEED ANALYSIS

  • Ensure pet owners that their pets are getting the proper nutrition they need to thrive by highlighting information about the minimum and maximum percentages of protein, fat, fiber, moisture and add additional nutritional elements in the food.

  • DYNAMIC PROMOTIONS

  • Help sales where and when it drops by offering dynamic promotions that can be used in-store or online. Use coupons to encourage repeat purchase through sales channels that generate the highest margin.

  • REWARDS

  • Generate brand loyalty and increase repeat sales by offering a loyalty program that works for both in-store and online purchases and is easy to use for your customers.

  • FEEDBACK

  • Receive first-hand feedback from your customers to improve your product and offerings.

  • WHERE TO BUY

  • Help customer find your products in-store or online with a simple tap. Reduce your sales and marketing costs by promoting the sales channels with the highest ROI.

  • Say hello to

  • the future

  • By utilizing the latest digitization and serialization technologies, Taglet extends the brand presence beyond the boundaries of physical product packaging and establishes a personalized communication channel with each customer.

    • Traditional Packaging

  • Static

  • Indifferent to whom, where & when

  • Bland

  • Ink on paper

  • Passive

  • Information only

    • Limited

    Bound to the physical packaging

    Taglet Experience

  • Adaptive

  • Personalized, localized & evolving

  • Interactive

  • Rich media, gamification & interaction

  • Actionable

  • Promos, recommendations, reviews, and more.

  • Limitless

  • Storytelling without boundaries

  • Small Tags

  • Big Impact

  • The Taglet ecosystem has been designed with brands and retailers' metrics in mind. Whether you sell in-store or online, Taglet offers many ways to boost the KPIs that matter most to you and your business.

  • CVR

  • Conversion Rate

  • Inspire shoppers by extending your storytelling and inspirational content to the store shelves and persuade shoppers to make a purchase using personalized promotions.

  • LTV

  • Long Term Value

  • By establishing a direct and persistent communication channel between a CPG brand and its customers, Taglet can generate repeat sales using reminders and promotions coming directly from the brand. In addition, brands can use Taglet to promote Subscribe & Save, matching products and genuine consumables to boost their LTV even further.

  • CAC

  • Customer Acquisition Cost

  • Taglet helps brands lower their Customer Acquisition Cost in many ways. Increasing in-store conversion rate of new prospects, and providing means for happy customers to introduce the product to friends and family are the most notable dynamics that lower the cost of acquiring new customers for brands that sell in brick-and-mortar store.

  • AOV

  • Average Order Value

  • By offering personalized recommendations at the point of purchase, Taglet can generate incremental demand and trigger impulse buying that lead to higher AOV. Further increase to AOV can be achieved by levering dynamic promotions and loyalty programs that are offered and controlled by brands.

  • PM

  • Profit Margin

  • Through increasing transparency, Taglet lowers returns and decreases waste, which in turn increases gross margins. In addition, Taglet can lower sales and distribution costs by directing demand from high-cost channels to low-cost channels. Taglet also increases marketing ROI by lowering CAC and increasing LTV.

  • NPS

  • Net Prompter Score

  • Taglet is a valuable companion to your customers during the entire journey. The timely and personalized interactions before and after the purchase, boost satisfaction and create happiness. In addition, Taglet helps brands accelerate continuous improvement by enabling customers to send first-hand feedback directly to the brands.

  • Conversion Rate

  • Inspire shoppers by extending your storytelling and inspirational content to the store shelves and persuade shoppers to make a purchase using personalized promotions.

  • Long Term Value

  • By establishing a direct and persistent communication channel between a CPG brand and its customers, Taglet can generate repeat sales using reminders and promotions coming directly from the brand. In addition, brands can use Taglet to promote Subscribe & Save, matching products and genuine consumables to boost their LTV even further.

  • Customer Acquisition Cost

  • Taglet helps brands lower their Customer Acquisition Cost in many ways. Increasing in-store conversion rate of new prospects, and providing means for happy customers to introduce the product to friends and family are the most notable dynamics that lower the cost of acquiring new customers for brands that sell in brick-and-mortar store.

  • Average Order Value

  • By offering personalized recommendations at the point of purchase, Taglet can generate incremental demand and trigger impulse buying that lead to higher AOV. Further increase to AOV can be achieved by levering dynamic promotions and loyalty programs that are offered and controlled by brands.

  • Profit Margin

  • Through increasing transparency, Taglet lowers returns and decreases waste, which in turn increases gross margins. In addition, Taglet can lower sales and distribution costs by directing demand from high-cost channels to low-cost channels. Taglet also increases marketing ROI by lowering CAC and increasing LTV.

  • Net Prompter Score

  • Taglet is a valuable companion to your customers during the entire journey. The timely and personalized interactions before and after the purchase, boost satisfaction and create happiness. In addition, Taglet helps brands accelerate continuous improvement by enabling customers to send first-hand feedback directly to the brands.

  • World's 1st & only

  • All-In-One Platform

  • Implementing a Connected Product strategy can be complex, resource-intensive and expensive. Taglet is the only platform that brings together all the necessary pieces for enabling brands to plan, execute and optimize their Connected Product strategy under one roof.

    • Identification

  • By leveraging the most scalable serialization technology, Taglet gives unique identities to billions of products in its secure cloud. Taglets can be applied to your existing product packaging or be embedded into the packaging design.

    • Content Management

  • Import your existing product data and add supplemental content through our proprietary CMS. Use our powerful templating system to share content across hundreds of SKUs with ease.

    • Reporting & Analytics

  • Get deep insight into your customer behavior pre- and post-purchase. Iterate and optimize your business and operational metrics by leveraging this unique and powerful data set.

    • Consumer Experience

  • Our consumer-facing interface is meticulously designed to be highly actionable and reliable. We offer a no-app web-based interface as well as iOS and Android apps for power users.

    • Identification

  • By leveraging the most scalable serialization technology, Taglet gives unique identities to billions of products in its secure cloud. Taglets can be applied to your existing product packaging or be embedded into the packaging design.

    • 1 of 4

    Content Management

  • Import your existing product data and add supplemental content through our proprietary CMS. Use our powerful templating system to share content across hundreds of SKUs with ease.

    • 2 of 4

    Analytics

  • Get deep insight into your customer behavior pre- and post-purchase. Iterate and optimize your business and operational metrics by leveraging this unique and powerful data set.

    • 3 of 4

    Presentation

  • Our consumer-facing interface is meticulously designed to be highly actionable and reliable. We offer a no-app web-based interface as well as iOS and Android apps for power users.

    • 4 of 4

  • Robust SaaS Platform

  • Built for Success

  • Implementing a Connected Product strategy requires a powerful and reliable toolbox. Taglet comes with all the tools that make planning, execution, and analysis a breeze.

    • Taglet macBook Taglet macBook

  • Plan

  • Stage your data and preview content before going live.

  • Collaborate

  • Bring on team members and delegate tasks.

  • Execute

  • Launch with confidence and monitor progress in real time.

  • Analyze

  • Know your customers through data and make informed decisions.

  • Frequently Asked Questions

    • How can Taglet help my omnichannel marketing intiatives?

    By introducing a hybrid touchpoint, Taglet lets you extend your digital marketing activities to the store shelves. From storytelling and supplemental info to personalized rewards and promos, your shoppers’ experience will be elevated well beyond the traditional product packaging. For the first time, you will have the ability to link your customer data in the physical and digital worlds and define marketing strategies that are based on the complete customer journey.

    How is the Taglet experience better than the product pages on my e-commerce store?

    E-commerce product pages are usually optimized to help online shoppers and maximize the online conversion rate of the brand. The Taglet experience, on the other hand, is optimized to help shoppers in physical stores. The information is presented in small chunks that are quick and easy to digest in fast-paced store environments and the actions and offerings aim to enhance the relationship between brands and in-store shoppers.

    We already have QR Codes on our packaging. What additional benefits does Taglet provide?

    You are already one step ahead of your competitors by adding QR Codes to your product packaging. Taglet helps you maximize and measure the impact of such QR Codes both for your customers and your business.

    Can Taglets be added to our existing product packaging?

    Yes. Our Taglet stickers can be attached to your existing product packaging, whether it’s a box, pouch, or hang tag. Taglet stickers come in different standard sizes and can be ordered in custom dimensions as well.

    Can we print Taglets directly on our product packaging?

    Yes. You may download your Taglets in SVG format and incorporate them into your product packaging design. Alternatively, you may order our pre-printed Taglets and stick them over your existing product packaging.

    What is the difference between Serialized and Non-serialized Taglets?

    Non-serialized Taglets only change from one SKU to another, whereas Serialized Taglets carry a unique serial number across every single unit of your products within the same SKU. Using Serialized Taglet results in more in-depth traceability and analytics reports and activates additional features like brand-level rewards and personalized promotions.

    Are Taglets available in NFC format?

    Yes. For specialty projects, Taglets can be ordered in NFC format. NFC Taglets are usually desired for high fashion and items of higher retail value. Please contact us at info@taglet.io for more details.